So all I had to do, was to simply get influencers or fan pages to sign up to my affiliate program. Not hard right?
Well, not exactly easy, as it was time consuming and faced plenty of rejection.
At this point in time, I refused to do any upfront paid shoutouts, I wanted these people to prove their worth, plus they had an opportunity to earn more than they would have with one paid shoutout.
My loss is their gain right? But… doing this ensured that I did not incur any risk.
Rinse and repeat (I would like to emphasize here that I was on my phone and computer for 12+ hour workdays if not more due to all the back and forth communication)
Fast forward to halfway through the month, I had already conquered the 12k mark and pushed through to my first 4k in sales in one day.
Oh, and I was at Electric Daisy Carnival in Las Vegas for 5 days (for those that don’t know, it’s arguably the largest music festival in the western hemisphere) .
So yeah, I was busy dancing at that time. But I still had to process orders during my downtime in the hotel (I did not have a VA (Virtual Assistant) at the time).
And after returning, I resumed my conquest to now reach an extended goal of 60k in sales. Again, rinse and repeat baby!
By the end of the month, I had gone crazy, sure I was happy that my experiment went amazingly well, but there had to be a way to automate some of this.
I decided to go out to upwork.com and find myself a VA. I happened to strike gold with a VA that had previous experience with everything I needed.
This allowed me to focus on what mattered. How to make it RAIN with my advertising!
Then I thought to myself, this method would suck to scale higher. I was doing this experiment to free myself from a 9-5 forever, not put myself back into one.
Luckily, I happened to watch a webinar that gave enough gold without buying into a course that was several thousand dollars at the time which covered Facebook ads.
I took the knowledge that I learned from that webinar and decided to apply it to my business.
Fortunately, I was smart enough to install the magical Facebook Pixel when I originally setup my store.
Meaning: this whole time, Facebook was picking up intelligence on my visitors and customers.
It's like the NSA for marketing...
My theory at the time was that I could simply apply what I learned on the webinar to my store, and I should be able to scale...